SOPHIA J. HOOPER

READ PODCAST LOGO

READ Podcast is a monthly series produced by the Windward Institute in New York. This podcast offers insights into research, education and advocacy through interviews with experts in education and child development. Before its launch in December 2019, I had the opportunity to work with READ Podcast's host to create a logo for this series.
ROLE  Design
DATE  December 2019
MEDIUM  Digital media
TOOLS  Illustrator, Photoshop

PROJECT BRIEF

Based on the podcast's educational subject matter, the READ Podcast's producers had a clear vision for their logo: a brain with headphones. They provided me with the Windward Institute's branding guidelines, including fonts and colors, as well as the copy that would accompany the artwork.

CONCEPT DEVELOPMENT

With this direction, I began to develop a stylized brain graphic. I experimented with different ways to depict the complexity of a brain and was drawn to the idea of using two seemingly never-ending lines to create an abstracted graphic. After adding the headphones and accompanying text, I provided the Windward Institute with the first two logo iterations below. While excited with these initial options, the producers asked for a simplified color palette and a brain that was slightly more realistic so I utilized pre-existing stock artwork to mock up the third iteration below. When the producers confirmed we were moving in the right direction, I began to work on the final artwork.

FINAL DESIGN

The finalized READ Podcast logo features a stylized brain graphic that balances the line work of my initial concept with a more realistic rendering. After a final tweak to the color gradient, the podcast's producers were thrilled with the finished product. The READ Podcast released its first episode in December 2019 and the logo is now featured on the Windward Institute's website and various podcast platforms.

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